Good League
A marketing agency focused on home service businesses.
Why It Works
The business model operates on low churn and consistent monthly revenue due to the nature of service contracts with clients.
Revenue & Traction
Achieved approximately $1.5 million in annual recurring revenue with an average customer paying $450 per month.
Founding Story
Founded by an MBA student who has grown the business while juggling other commitments, demonstrating strong growth potential.
Business Playbook
Focus on cold-calling to acquire customers, particularly targeting small home service businesses.
Why this works now
HVAC contractors with service agreements under $1 million in revenue benefit from Good League's targeted marketing strategies. The agency utilizes local SEO tactics to attract clients through Google My Business listings, ensuring high visibility in local searches. While the business model thrives on low churn rates, it faces a risk in managing customer acquisition costs, particularly as advertising rates on digital platforms fluctuate.
Additional Information
Looking for $450,000 for a 15% stake to expand the sales team and improve sales processes.
Source
Podcast: Koerner Office
Episode: I Judged 10 Businesses Live. One Makes $68K/Month - Ep. #339
Creation Date: October 6, 2026
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