Daymaker
A cake drop shipping service that sends custom cakes to sales teams and organizations to help them stand out in outreach efforts.
Why It Works
It effectively cuts through the clutter of cold emails and DMs by offering a memorable, physical gift that leverages the law of reciprocity.
Revenue & Traction
$4,000 a day in revenue with 30% margins, approximately $1,000 a day in profit. Each cake costs $80.
Founding Story
Founded by William Lindholm, who initially operated a similar cake drop shipping business for HR departments on a recurring basis.
Business Playbook
Focus on high conversion rates from cake delivery to booked meetings, and target enterprise sales to reach decision-makers uniquely.
Why this works now
Sales teams at mid-sized tech companies often struggle to stand out during outreach. Daymaker capitalizes on the trend of personalized gifting, which has gained traction as companies seek unique ways to engage prospects. William Lindholm initially targeted HR departments through LinkedIn ads, effectively generating early revenue. A notable risk is the reliance on a single supplier for cake production, which could impact fulfillment and quality if production issues arise.
Additional Information
Achieved a 35% conversion rate from cake delivery to booked meetings, significantly higher than traditional cold outreach methods.
Source
Podcast: The Side Hustle Show
Episode: 746: The $8k/mo Time Travel Side Hustle, $1k/day “Cold Caking”, Dog Gyms, and More
Creation Date: June 29, 2026
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