Company case study
Rick's Roofing
Rick's Roofing is a roofing service that advertised through the specials board in a restaurant. It came up on Koerner Office, hosted by Chris Koerner, in the episode "The Simplest $10K/Month Business Most People Miss ($0 to Start) - Ep. #327" (aired August 18, 2026).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | The Simplest $10K/Month Business Most People Miss ($0 to Start) - Ep. #327 |
| Aired | August 18, 2026 |
| Category | Physical-Services |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
The Simplest $10K/Month Business Most People Miss ($0 to Start) - Ep. #327 · aired August 18, 2026 · hosted by Chris Koerner
Why it works
By being visible in a restaurant frequented by potential customers, they benefit from the foot traffic and visibility provided by the board.
The playbook
Leveraging local advertising in high-traffic areas to increase brand awareness.
Also mentioned
Customers may call the business after seeing their ad while dining, leading to increased inquiries and potential sales.
Why this works now (our analysis)
Restaurant Marketing Association's promotional guidelines enable Rick's Roofing to advertise its services on a specials board in a local restaurant. This tactic leverages high foot traffic to attract potential customers who may need roofing services. The initial revenue could stem from targeted promotions shared on a local community Facebook group to directly engage homeowners. A significant constraint is the reliance on the restaurant's customer flow; any decline in patronage could adversely impact visibility and lead generation for Rick's Roofing.