Crumble Cookies
Crumble Cookies is a cookie shop known for its large cookies and a rotating menu of flavors.
Why It Works
Crumble has been successful due to its innovative approach to menu offerings and a strong brand presence, appealing to cookie lovers.
Revenue & Traction
Recent discussions suggest that Crumble has faced declining store volumes, indicating potential issues with sustainability.
Founding Story
Not mentioned in the transcript.
Business Playbook
Crumble introduced new products like pies and sugary drinks in response to declining interest in their cookies, indicating an attempt at menu innovation.
Why this works now
Shopify's POS system allows Crumble Cookies to easily manage in-store transactions while tracking inventory across its rotating menu. The founder could capitalize on local community events, such as farmers' markets, to drive first sales and engage directly with potential customers. Crumble faces a risk related to declining store volumes, which may indicate challenges in maintaining customer interest and profitability in a competitive dessert market.
Additional Information
The company has been criticized for poor product quality, specifically regarding their ice cream offerings.
Source
Podcast: Koerner Office
Episode: The Most Overlooked Way to Get Rich in America - Ep. #326
Creation Date: August 14, 2026
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