Company case study
Cats About Town Tours
Cats About Town Tours is a walking tour service in New York City specifically tailored for cat lovers, showcasing local cats and their stories. It came up on The Side Hustle Show, hosted by Nick Loper, in the episode "766: We Found Reddit’s Weirdest Side Hustles" (aired October 22, 2026).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 766: We Found Reddit’s Weirdest Side Hustles |
| Aired | October 22, 2026 |
| Revenue and traction | Not mentioned in the transcript, but has many five-star ratings indicating customer satisfaction. |
| Category | Physical-Services |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
766: We Found Reddit’s Weirdest Side Hustles · aired October 22, 2026 · hosted by Nick Loper
Why it works
Targets a passionate niche market that is willing to pay for unique experiences related to their interests.
The playbook
Combines walking tours with a specific interest in cats, leveraging local partnerships and online marketing.
Also mentioned
Highlights the potential for scalability by expanding to other cities with similar niche markets.
Why this works now (our analysis)
Cat enthusiasts who seek unique experiences in New York City are drawn to Cats About Town Tours. The business effectively utilizes Instagram to share engaging stories and visuals of local cats, attracting a dedicated following. This platform allows for targeted marketing to a niche audience that values both cats and exploration. A significant constraint is the labor intensity involved in coordinating tours and managing customer interactions, which may limit scalability as demand grows.