Texas Snacks
An e-commerce business that sells snacks from Texas.
Why It Works
The business has successfully utilized Google ads from the beginning and began to see profitability from Facebook ads after some experimentation and creative adjustments.
Revenue & Traction
Not mentioned in detail, but the company has a goal for return on ad spend (ROAS) and has achieved a 10x ROAS by focusing on creative advertising.
Founding Story
Not mentioned in the transcript.
Business Playbook
Relies on continuous testing of ad creatives and customer-generated content to keep advertising fresh and effective.
Why this works now
Snack enthusiasts seeking authentic Texas flavors often turn to e-commerce platforms for their purchases. Texas Snacks capitalized on this trend by launching targeted Google Ads, driving initial sales effectively. After refining their approach, they achieved a 10x return on ad spend through creative Facebook advertising. A significant constraint the business faces is the reliance on these ad platforms for customer acquisition, which necessitates ongoing budget allocation and may lead to volatility in profitability if ad costs rise unexpectedly.
Additional Information
The business has adapted its advertising strategy over time to maximize profitability and is currently spending significantly on Facebook ads.
Source
Podcast: Koerner Office
Episode: He Made $800K in 2 Months From a $40 Start - Ep. #320
Creation Date: July 24, 2026
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