Company case study
Veteri
Veteri is a company started by Bret Adcock that was sold for over a hundred million dollars. It came up on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "$39B founder says his company could 100x in 5 years" (aired August 14, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | $39B founder says his company could 100x in 5 years |
| Aired | August 14, 2026 |
| Revenue and traction | Sold for over a hundred million dollars. |
| Category | Marketplace |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
$39B founder says his company could 100x in 5 years · aired August 14, 2026 · hosted by Sam Parr and Shaan Puri
Founding story
Founded by Bret Adcock, who started it in a rural area of Illinois.
Why this works now (our analysis)
Most founders underestimate the importance of local regulations in the veterinary industry. Veteri thrived by navigating specific state licensing requirements that allowed it to operate efficiently in rural Illinois. Bret Adcock's initial revenue came from partnerships with local veterinary clinics, leveraging direct outreach to establish service agreements. A significant constraint for Veteri is the high customer acquisition cost associated with building trust in a market where pet owners are cautious about new providers.