Zillow
A real estate marketplace that provides information on homes for sale, including their estimated values.
Why It Works
It offers a wide range of listings and tools for home buyers and sellers, making it a go-to resource for real estate information.
Revenue & Traction
Zillow's previous attempt to buy and sell homes resulted in significant financial losses, leading them to abandon that model.
Founding Story
Not mentioned in the transcript.
Business Playbook
Zillow initially attempted to operate in the home buying and selling market but shifted focus back to being a technology company.
Why this works now
Inman’s real estate news platform provides Zillow with timely insights on market trends and consumer preferences, enhancing its listing accuracy. Zillow could use targeted ads on Facebook Marketplace to attract home buyers and sellers, leveraging its extensive database of property listings. A significant risk for Zillow lies in its previous operational model, which saw substantial financial losses when attempting to buy and sell homes directly, creating a cautionary backdrop for future ventures.
Additional Information
They faced a major setback with their home buying model, leading to a significant drop in stock price.
Source
Podcast: Koerner Office
Episode: $532K in One Month Selling Land They Didn't Own - Ep. #308
Creation Date: June 12, 2026
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