LCD Cycle

A B2B company that specializes in providing services related to cycling and distribution.

Why It Works

The company saw rapid growth through effective outreach and networking.

Revenue & Traction

Grew from $30,000 to $600,000 a month in the first 17 months.

Founding Story

Not mentioned in the transcript.

Business Playbook

Consistent outreach to influential figures and leveraging personal stories to build connections.

Why this works now

Bicycle retailers with annual sales under $1 million benefit from LCD Cycle's distribution services. The company effectively utilized niche forums like r/bicycling to connect with potential clients and generate initial sales. LCD Cycle's reliance on a limited pool of suppliers presents a risk, as any disruption in supply could impact service delivery.

Additional Information

John Cheney emphasizes the importance of continuing to reach out and network despite facing rejection.

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