Cameo
A platform where users can pay celebrities to create personalized video messages for various occasions.
Why It Works
Cameo leverages the popularity of celebrities and the demand for personalized content, allowing fans to connect with their favorite personalities in a unique way.
Revenue & Traction
Liz makes around $46 per video on Cameo, generating additional income through personalized messages.
Founding Story
Liz started using Cameo post her participation in Survivor as a way to capitalize on her brief fame and connect with fans.
Business Playbook
Liz's use of Cameo demonstrates the potential for leveraging personal branding and public appearances to create additional revenue streams.
Why this works now
TikTok's algorithm-driven content discovery enables Cameo to reach a broad audience, especially younger fans eager for personalized celebrity interactions. Liz capitalized on her Survivor fame by promoting her Cameo profile through her Instagram account, directly engaging with followers. A significant risk for Cameo is the reliance on the availability and willingness of celebrities to participate, which can fluctuate and impact the platform's content diversity and user satisfaction.
Additional Information
In 2023, Liz reported earning an additional $5,000 through Cameo, highlighting the platform's effectiveness for D-list celebrities.
Source
Podcast: The Side Hustle Show
Episode: $500k Revenue From a $9 Membership (Greatest Hits)
Creation Date: September 3, 2026
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