Company case study
NADA 20 Group
NADA 20 Group is a peer group consulting service for auto dealers that facilitates sharing and learning from each other's profit and loss statements. It came up on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "The 2 businesses AI can never make obsolete" (aired November 4, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | The 2 businesses AI can never make obsolete |
| Aired | November 4, 2026 |
| Revenue and traction | Estimated to generate around $13 to $15 million per year from member dues of approximately $6,000 to $8,000 each. |
| Category | Agency |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
The 2 businesses AI can never make obsolete · aired November 4, 2026 · hosted by Sam Parr and Shaan Puri
Why it works
The non-competitive nature of the groups allows members to freely share insights and strategies without fear of giving away trade secrets.
Founding story
Founded in the 1970s as part of the National Automotive Dealer Association to help auto dealers grow their businesses.
The playbook
Bringing together non-competing dealerships to share financial insights and best practices in a structured format.
Also mentioned
The marketing of the organization is criticized as outdated and ineffective.
Why this works now (our analysis)
Most auto dealers are hesitant to share financial data, but the non-competitive format of NADA 20 Group encourages transparency among members. By leveraging industry-specific forums like Automotive News, the organization can attract new members through targeted content and discussions. A significant challenge lies in the capital required to develop and maintain a robust online platform that can securely handle sensitive financial information while facilitating real-time collaboration among dealers.