Company case study
Deep Personality
Deep Personality is a startup that offers personality tests and generates comprehensive reports based on the results. It came up on Startup Ideas Podcast, hosted by Greg Isenberg, in the episode "Andrew Wilkinson: AI Agents Do My Job" (aired May 4, 2026). As told on the show: $20,000 of revenue has been generated so far.
At a glance
| Podcast | Startup Ideas Podcast |
|---|---|
| Hosted by | Greg Isenberg |
| Episode | Andrew Wilkinson: AI Agents Do My Job |
| Aired | May 4, 2026 |
| Revenue and traction | $20,000 of revenue has been generated so far. |
| Category | Education |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
Andrew Wilkinson: AI Agents Do My Job · aired May 4, 2026 · hosted by Greg Isenberg
Why it works
It leverages AI to create detailed psychological reports that resonate with users, addressing personal issues and relationship dynamics.
Founding story
Andrew Wilkinson created Deep Personality after being inspired by the effectiveness of multiple choice personality tests he developed with his girlfriend.
The playbook
Utilizing AI to analyze test results and provide in-depth insights, appealing to users seeking self-improvement.
Also mentioned
Andrew is considering partnerships with credible figures in the psychology space to enhance the legitimacy of the reports.
Why this works now (our analysis)
Couples seeking to understand their relationship dynamics can benefit from Deep Personality’s AI-driven personality assessments. The startup generated initial revenue by promoting its tests on r/relationship_advice, targeting users eager for insights into personal issues. A significant risk for Deep Personality is its reliance on a limited number of social media platforms for customer acquisition, which could lead to unpredictable changes in algorithms affecting visibility and engagement.