Company case study · 2 podcast episodes
Instinct
Instinct is a personal assistant app that allows users to interact with it via text to manage tasks, make bookings, and provide reminders, similar to having a human assistant. It came up on 2 podcast episodes (Koerner Office, My First Million) between September 30, 2026 and October 13, 2026.
At a glance
| Discussed on | 2 episodes: Koerner Office, My First Million |
|---|---|
| First and latest | September 30, 2026 to October 13, 2026 |
| Revenue and traction | Instinct is valued at $10 billion and raised $2.5 billion in its first funding round, with rapid growth reported at 10% compounding daily. |
| Category | SaaS |
Figures and claims are as told on the episodes, summarized from the transcript. Check the date: they describe the company at the time it aired.
What Koerner Office said
6 Ways to Make Money With AI Agents Starting From Zero - Ep. #343 · aired October 13, 2026 · hosted by Chris Koerner
Why it works
Instinct's ability to perform tasks that users typically do manually resonates with a growing demand for automation in everyday tasks.
The playbook
Focuses on user-friendly automation that appeals to a wide range of demographics, facilitating everyday tasks in a seamless manner.
Also mentioned
Instinct is noted for its swift rise to prominence in the AI tools market and has secured significant funding in a short time.
What My First Million said
We tested Instinct, MUSE and Grokbot. They’re ridiculous. · aired September 30, 2026 · hosted by Sam Parr and Shaan Puri
Why it works
It taps into everyday needs by providing a user-friendly interface that feels magical and personal. The ability to handle tasks seamlessly makes it appealing to a broad audience.
Revenue and traction
Instinct is valued at $10 billion and raised $2.5 billion in its first funding round, with rapid growth reported at 10% compounding daily.
Founding story
Founded by Noah Shin, the app launched only a couple of months ago and has quickly gained traction and high valuation.
The playbook
Key strategies include a simple text-based interface that mimics human interaction and focuses on practical, everyday tasks that users often struggle to manage.
Also mentioned
The app has quickly become popular, with users reporting that it feels like magic when handling complex tasks.