Company case study
Daily Golf Steals
Daily Golf Steals is a platform that curates and shares deals on golf equipment through affiliate marketing, primarily leveraging Reddit for audience engagement. It came up on The Side Hustle Show, hosted by Nick Loper, in the episode "How to Start a Daily Deals Business: $1,000s/mo Sharing the Best Bargains in Your Niche (Greatest Hits)" (aired June 25, 2026).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | How to Start a Daily Deals Business: $1,000s/mo Sharing the Best Bargains in Your Niche (Greatest Hits) |
| Aired | June 25, 2026 |
| Revenue and traction | The business model relies on affiliate marketing, earning commissions on sales generated through their shared deals. Specific revenue figures were not mentioned, but the first month reportedly generated significant… |
| Category | Marketplace |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
How to Start a Daily Deals Business: $1,000s/mo Sharing the Best Bargains in Your Niche (Greatest Hits) · aired June 25, 2026 · hosted by Nick Loper
Why it works
The business taps into a passionate community of golfers looking for deals, effectively using social proof and community engagement to drive traffic and sales. By providing value and fostering relationships within the Reddit community, the business has built trust and loyalty.
Revenue and traction
The business model relies on affiliate marketing, earning commissions on sales generated through their shared deals. Specific revenue figures were not mentioned, but the first month reportedly generated significant traction with a couple of thousand dollars in earnings.
Founding story
David Paxton started Daily Golf Steals in July 2021 after recognizing the high costs associated with golfing and his own passion for the sport. His experience in affiliate marketing from past ventures led him to curate deals for the golfing community.
The playbook
Key strategies include actively engaging with the Reddit community, providing value without overt self-promotion, using automation to source and manage deals, and leveraging a network of contractors to scale operations. The business also utilizes Facebook ads and giveaways to grow their email list.
Also mentioned
The business has about 30,000 email subscribers, with significant growth driven by Facebook ads and collaboration on giveaways. The website uses a standard WordPress template and focuses on a simple, effective design.