Cold Caking
A business that sends cakes to potential clients as a unique approach to sales outreach.
Why It Works
It leverages the novelty of physical gifts to break through the noise of traditional cold outreach methods like emails and calls, resulting in higher engagement and meeting booking rates.
Revenue & Traction
$120,000 in revenue in the second month of operation, with approximately $40,000 in profit.
Founding Story
The founder, William, got the idea during a sales competition where he successfully booked meetings by offering cakes as a promotional tool. He initially started the business in Norway before moving to San Francisco to expand.
Business Playbook
The strategy includes sending cakes to prospects to book meetings, using social media for publicity, and pivoting the business model based on market feedback.
Additional Information
The business also has automated systems for sourcing bakeries and managing logistics, positioning itself as a unique player in the corporate gifting space.
Source
Podcast: Koerner Office
Episode: He Made $120K His Second Month as a Middleman for This?! - Ep. #295
Creation Date: April 28, 2026
12 more ideas and case studies from this episode
This was one of the case studies discussed on He Made $120K His Second Month as a Middleman for This?! - Ep. #295. See every idea and case study pulled from this episode in one place.
See all 13 from this episode →Ideas worth reading next
Founding Member Promotions
This business idea revolves around offering exclusive deals to the first few customers who sign up or purchase a service, providing them with initial incentives to drive early adoption.
Agentic Drop Shipping
A drop shipping business model leveraging AI agents to find and purchase fragmented products online, such as fruit trees or specialty goods, automatically managing inventory and customer orders.
Gourmet Hermit Crab Food
A specialized line of gourmet food for hermit crabs, catering to a niche market of pet owners looking for high-quality, unique food options for their pets.
More case studies
Walter's Storage Tote Shelves
A business that builds and sells wooden racks for storage totes.
ETFs
Exchange-Traded Funds (ETFs) are investment funds that are traded on stock exchanges, much like stocks.
Gas Stations
Gas stations are retail establishments that sell fuel and often convenience store items.