Company case study
Strange House
Strange House is a unique immersive experience that combines elements of magic and narrative arc, aiming to create human connections through awe and wonder. It came up on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "How to find your arbitrage (from the guy who’s done it 3x) ft. Nick Kokonas" (aired October 26, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | How to find your arbitrage (from the guy who’s done it 3x) ft. Nick Kokonas |
| Aired | October 26, 2026 |
| Revenue and traction | The business plan anticipates grossing over $20 million with a ticket price around $120, leveraging the throughput model akin to Disney's operations. |
| Category | Physical-Services |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
How to find your arbitrage (from the guy who’s done it 3x) ft. Nick Kokonas · aired October 26, 2026 · hosted by Sam Parr and Shaan Puri
Why it works
It taps into the growing demand for in-person experiences that foster human connection, especially in a world increasingly dominated by technology and AI.
Founding story
The idea originated from a conversation about creating a restaurant with a narrative experience, which evolved into a concept for a magic-themed immersive experience after extensive discussions with magician Nate Sanborn.
The playbook
Focus on creating unique customer experiences that blend storytelling with immersive magic; leverage the expertise of industry leaders in magic and theater to design the experience.
Also mentioned
The project is in the process of negotiating a lease for a 90,000 square foot space in Manhattan and aims to build a purpose-built theater that enhances the audience's experience.