Company case study
United Hatsala
United Hatsala is a nonprofit organization that provides volunteer emergency medical services in Israel. It came up on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "We found the internet's best sales advice" (aired August 4, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | We found the internet's best sales advice |
| Aired | August 4, 2026 |
| Revenue and traction | The organization operates on donations and spends tens of millions of dollars annually to support its operations. |
| Category | Physical-Services |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
We found the internet's best sales advice · aired August 4, 2026 · hosted by Sam Parr and Shaan Puri
Why it works
United Hatsala addresses critical gaps in emergency medical response times by mobilizing trained volunteers to provide immediate assistance before ambulances arrive.
Founding story
The organization was started by Ellie, who was motivated by a tragic incident where a child died because an ambulance arrived too late. He began with a small group of volunteers and has since expanded significantly.
The playbook
United Hatsala trains volunteers in basic emergency response techniques and deploys them strategically to reduce response times.
Also mentioned
With around 18,000 volunteers, United Hatsala answers approximately 2,000 calls a day and aims to reach emergency sites in 90 seconds.