Tony Hawk's Pro Skater (THPS)
A skateboarding video game series that features various skateboarding tricks and real skate parks, allowing players to engage in the sport virtually.
Why It Works
The game combines authentic skateboarding culture with accessible gameplay, appealing to both hardcore skaters and casual gamers, thus expanding its audience significantly.
Revenue & Traction
The first three releases of the game were in the top 10 sales upon their release, with the fourth release generating $4.5 million in revenue.
Founding Story
Tony Hawk was approached by a video game designer in 1997 who wanted to create a skateboarding game. After initial rejections, Activision became interested, leading to the development of the game.
Business Playbook
Focus on authenticity by involving real skaters and using actual skate spots, combined with engaging gameplay that appeals to a wider audience.
Additional Information
The game was pivotal in popularizing skateboarding in mainstream culture, leading to increased interest in the sport and music associated with it.
Source
Podcast: My First Million
Episode: Decoding Tony Hawk’s mindset in 72 minutes
Creation Date: September 9, 2026
Ideas worth reading next
Vid Angel
Vid Angel is a platform that offers clean versions of popular movies and TV shows by removing objectionable content, catering to families and those seeking a cleaner viewing experience.
Value-Based Streaming Platform
A streaming service that focuses on producing and distributing values-based content, catering to audiences seeking alternatives to mainstream nihilistic narratives.
Angel Studios
Angel Studios is a film and television production company that produces family-friendly content, allowing audiences to invest in projects they want to see made.
More case studies
Angel Studios
A TV and movie studio that focuses on creating family-friendly content and allows audiences to fund projects directly.
A24
A24 is an independent entertainment company known for producing and distributing innovative films and television shows.
Kandai Nast
An American mass media company known for its iconic magazines, including Vogue and GQ.