6, 7 Water
A water brand developed off a meme, aiming to create a culturally relevant product.
Why It Works
The brand connects with a younger audience by leveraging social media trends and cultural relevance.
Revenue & Traction
Sold tens of thousands of units with a waitlist of 41,000 people.
Founding Story
Inspired by a meme, the founders quickly developed the product in eight weeks.
Business Playbook
Engaged directly with potential customers to understand their preferences and drive product innovation.
Why this works now
Most water brands focus on purity and health, but 6, 7 Water thrives on meme culture. The brand effectively uses TikTok to tap into viral trends, making it appealing to younger consumers. In its first revenue move, the founders utilized targeted ads on Instagram, showcasing the product with relatable, humorous content that resonated with their audience. A significant risk for 6, 7 Water lies in its reliance on social media algorithms; changes in platform features could diminish visibility and engagement, impacting sales.
Additional Information
The strategy includes focusing on distribution in Kentucky to gain traction in a less competitive market.
Source
Podcast: Koerner Office
Episode: He Built a Simple App and Sold It for $200 Million⏐Ep. #242
Creation Date: November 3, 2025
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