Company case study
Moda Communities
Moda Communities is a company that runs Facebook communities focused on buying and selling luxury items like watches, cars, and jewelry. It came up on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "The 2 businesses AI can never make obsolete" (aired November 4, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | The 2 businesses AI can never make obsolete |
| Aired | November 4, 2026 |
| Revenue and traction | Estimated revenue of $5 to $10 million per year, with dealers paying between $1,000 to $10,000 annually to list their items. |
| Category | Marketplace |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
The 2 businesses AI can never make obsolete · aired November 4, 2026 · hosted by Sam Parr and Shaan Puri
Why it works
The community-based model fosters trust among members, which is crucial for high-value transactions in luxury markets.
Founding story
Started in 2018 when the founder created a Facebook group for watch enthusiasts after recognizing the lack of a good marketplace.
The playbook
Utilizes a vetting process for dealers to ensure trust and quality within the community, thereby attracting serious buyers.
Also mentioned
Grown to over 600,000 members and employs about a dozen full-time staff.
Why this works now (our analysis)
Luxury item collectors looking for trustworthy platforms to trade high-value goods benefit from Moda Communities’ Facebook groups. The company effectively utilizes Facebook’s community features to create a sense of belonging among members, fostering trust essential for significant transactions. The founder initially attracted users by promoting the watch enthusiasts group on niche subreddits like r/Watches, tapping into an audience eager for a dedicated marketplace. A challenge for Moda Communities is the potential reliance on Facebook’s algorithm, which can affect visibility and engagement, impacting revenue from dealer listings.