Company case study
entitysearch.us
entitysearch.us is a directory that links to public business entity databases across various states. It came up on Koerner Office, hosted by Chris Koerner, in the episode "The Most Hands-Off $150K Side Hustle Nobody Talks About - Ep. #346" (aired October 23, 2026).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | The Most Hands-Off $150K Side Hustle Nobody Talks About - Ep. #346 |
| Aired | October 23, 2026 |
| Category | Marketplace |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
The Most Hands-Off $150K Side Hustle Nobody Talks About - Ep. #346 · aired October 23, 2026 · hosted by Chris Koerner
Why it works
Offers convenience by aggregating information that is otherwise publicly available, attracting significant organic traffic.
Founding story
Started around mid-July and has quickly gained traction.
The playbook
Focuses on SEO to attract organic visitors with a high volume of traffic despite a simple premise.
Also mentioned
Achieved 42,000 organic monthly visitors within three months of launch.
Why this works now (our analysis)
Most people assume that public records are easily accessible, but navigating state-specific databases can be cumbersome. Entitysearch.us capitalizes on this by aggregating links to various public business entity databases, making it easier for users to find information quickly. The founder's first revenue move could involve scraping state Secretary of State filings to identify newly registered businesses and promoting the service through r/Entrepreneur. A key risk for this business lies in the potential for regulatory changes that could limit access to public records, which may impact the site's content and utility.