Company case study
Nina's Laundrette
Nina's Laundrette is a laundromat business that provides laundry services and has adopted a modernized approach to improve customer experience and profitability. It came up on The Side Hustle Show, hosted by Nick Loper, in the episode "I Bought a Side Hustle and Tripled Revenue in 1 Year (Greatest Hits)" (aired May 7, 2026).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | I Bought a Side Hustle and Tripled Revenue in 1 Year (Greatest Hits) |
| Aired | May 7, 2026 |
| Revenue and traction | Revenue has tripled since the first 12 to 18 months of ownership, with the aim of reaching profitability through strategic investments like new machines and solar power. |
| Category | Physical-Services |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
I Bought a Side Hustle and Tripled Revenue in 1 Year (Greatest Hits) · aired May 7, 2026 · hosted by Nick Loper
Why it works
By leveraging a strong web presence and optimizing service offerings, such as commercial accounts and upselling through vending machines, Nina's Laundrette increases customer spend per visit.
The playbook
Key strategies include enhancing customer experience through convenience items (like vending machines for laundry detergent), offering various washing options (express, regular, super), and targeting commercial clients for bigger ticket sales.
Also mentioned
The owner is pivoting to a laundry route business model to expand without the high overhead of additional physical locations.