Company case study
Team Outsider
Team Outsider is a company that acquires family-owned campgrounds and operates them as a hospitality business. It came up on My First Million in the episode "3 weird businesses doing $10M, $20M, $30M" (aired June 30, 2026). As told on the show: Expected to generate around $20 million in revenue this year, with 16 campgrounds currently under management.
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | 3 weird businesses doing $10M, $20M, $30M |
| Aired | June 30, 2026 |
| Revenue and traction | Expected to generate around $20 million in revenue this year, with 16 campgrounds currently under management. |
| Category | Physical-Services |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
3 weird businesses doing $10M, $20M, $30M · aired June 30, 2026 · hosted by Sam Parr and Shaan Puri
Why it works
The campground market is fragmented and offers strong yield potential, with opportunities for professionalization and operational improvements.
Founding story
Founded by two college friends with backgrounds in hospitality and real estate, who recognized the opportunity in the campground industry while road-tripping and meeting local owners.
The playbook
Focuses on acquiring existing campgrounds, enhancing their operations through digital marketing, better management systems, and improving the customer experience.
Also mentioned
The company has raised approximately $60 million in funding and owns about 4,000 campground sites across 10 states.
Why this works now (our analysis)
Airbnb's updated policies for short-term rentals have made it easier for Team Outsider to position family-owned campgrounds as unique hospitality offerings. The founders could target local tourism boards through their newsletters to promote these campgrounds directly to travelers. A significant risk for the business is the capital required for renovations and upgrades to meet modern guest expectations, which can strain cash flow in the early stages.