selfpublishing.com
Originally known as Self Publishing School, this business offers resources and support for individuals looking to self-publish books.
Why It Works
The business leveraged joint venture webinars with influencers to quickly reach an entrepreneurial audience without needing a large existing customer base.
Revenue & Traction
Grew to millions of dollars in the first year based on partnerships rather than a pre-existing audience.
Founding Story
Chandler Bolt started the business without a website, focusing on partnerships to gain traction.
Business Playbook
Utilized joint ventures and webinars to engage with audiences that were already interested in self-publishing.
Why this works now
Aspiring authors seeking to publish their first book often turn to online resources for guidance. Selfpublishing.com capitalized on joint venture webinars with influencers to connect with this audience rapidly. The business generated millions in its first year by leveraging these partnerships for initial revenue. A significant constraint is the reliance on influencer relationships, which can fluctuate and may require ongoing effort to maintain.
Additional Information
The strategy of leveraging existing audiences has proven effective for rapid growth.
Source
Podcast: The Side Hustle Show
Episode: 756: Your 15-Minute-a-Day Marketing Plan
Creation Date: August 24, 2026
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