Company case study
Nico's Software Business
Nico's Software Business is a software business started by Nico, who previously worked in the hospitality industry. The business involves scraping data from platforms like Google Maps for businesses. It came up on Koerner Office, hosted by Chris Koerner, in the episode "12 Simple Online Side Hustles Anyone Can Start - Ep. #301" (aired May 19, 2026).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | 12 Simple Online Side Hustles Anyone Can Start - Ep. #301 |
| Aired | May 19, 2026 |
| Revenue and traction | $3,500 in monthly recurring revenue with a subscription model charging $35 per month, allowing customers to convert subscriptions into credits. |
| Category | SaaS |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
12 Simple Online Side Hustles Anyone Can Start - Ep. #301 · aired May 19, 2026 · hosted by Chris Koerner
Why it works
Nico's business model works because it takes advantage of existing technologies and APIs to provide a simple, niche solution with minimal overhead costs. The self-serve nature of the product allows for scalability with low customer support needs.
Founding story
Nico transitioned from the restaurant industry after being inspired by remote workers during a six-month stay in Mexico. He learned about sales and software tools while working as an SDR, which led him to start his own software venture.
The playbook
The key strategies include using existing APIs for data scraping, offering a user-friendly interface, and leveraging word-of-mouth marketing rather than paid advertising.
Also mentioned
Nico's success illustrates the potential for individuals without technical backgrounds to start software businesses using modern tools and unbundling existing services.