Doggles
A company that sells protective sunglasses specifically designed for dogs.
Why It Works
It taps into the growing pet care market and combines functionality with novelty, appealing to pet owners who want to protect their pets' eyes while providing a fun accessory.
Revenue & Traction
Reported to be a multi-million dollar business.
Founding Story
Not mentioned in the transcript.
Business Playbook
Utilizing social media for viral marketing by showcasing pets in sunglasses, thus driving engagement and sales.
Why this works now
Pet owners who prioritize eye protection for their dogs often seek unique accessories. Doggles capitalizes on this by using UV-blocking lenses specifically designed for canine anatomy. The company initially gained traction through targeted promotions on pet-focused platforms like Chewy, which allows for direct access to a dedicated audience. A significant risk for Doggles is the reliance on e-commerce channels, where fluctuating online advertising costs could impact customer acquisition costs and profitability.
Additional Information
They offer prescription versions of the glasses, indicating a niche market for dogs with vision problems.
Source
Podcast: The Side Hustle Show
Episode: 764: 17 Surprising Businesses That Can Make Millions
Creation Date: October 8, 2026
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