Company case study · 2 podcast episodes
Cody Smith's Pet Waste Removal
A local service business thriving through effective online marketing and local SEO
Cody Smith's Pet Waste Removal: Cody Smith runs a pet waste removal service in Denver, leveraging local SEO to attract customers effectively. It came up on 2 podcast episodes (The Side Hustle Show).
At a glance
| Discussed on | 2 episodes: The Side Hustle Show |
|---|---|
| Aired | October 29, 2026 |
| Revenue and traction | Cody achieved multiple six-figure revenues through a combination of in-person services and strategic online marketing. |
| Category | Physical-Services |
Figures and claims are as told on the episodes, summarized from the transcript. Check the date: they describe the company at the time it aired.
What The Side Hustle Show said
767: Listeners Share Their Scariest Entrepreneurial Moments · aired October 29, 2026 · hosted by Nick Loper
Why it works
It addresses a common problem that many pet owners face, and it has a straightforward business model that utilizes local SEO effectively.
Founding story
Cody initially intended to follow a rank and rent strategy but ended up fulfilling the service himself, which led to the business's success.
The playbook
Leveraged local SEO strategies and the need for a service that many pet owners find valuable.
Also mentioned
Cody's story was highlighted as a masterclass on local SEO, indicating successful marketing and customer acquisition techniques.
What The Side Hustle Show said
591: The 10 Best Side Hustles of the Year · hosted by Nick Loper
Why it works
His focus on local SEO and building citations helped him rank well in Google searches, making it easier for potential customers to find his services.
Revenue and traction
Cody achieved multiple six-figure revenues through a combination of in-person services and strategic online marketing.
Founding story
Cody started by optimizing his online presence through Google Business and Facebook, focusing on keywords that potential clients would search for in their area.
The playbook
1. Find 10 potential customers for Cody Smith's Pet Waste Removal - A local service business thriving through effective online marketing and local SEO and interview them about their pain points. 2. Create a simple prototype or mockup based on the feedback gathered. 3. Test your prototype with 5 of the interviewed customers to validate your solution. 4. Develop a minimum viable product with core features only. 5. Launch to a small group of early adopters and collect testimonials.
Also mentioned
Cody's approach to local SEO involved creating citations on multiple platforms to increase visibility and drive traffic to his services.