Cody Smith's Pet Waste Removal - A local service business thriving through effective online marketing and local SEO
Cody Smith runs a pet waste removal service in Denver, leveraging local SEO to attract customers effectively.
Why It Works
His focus on local SEO and building citations helped him rank well in Google searches, making it easier for potential customers to find his services.
Revenue & Traction
Cody achieved multiple six-figure revenues through a combination of in-person services and strategic online marketing.
Founding Story
Cody started by optimizing his online presence through Google Business and Facebook, focusing on keywords that potential clients would search for in their area.
Business Playbook
1. Find 10 potential customers for Cody Smith's Pet Waste Removal - A local service business thriving through effective online marketing and local SEO and interview them about their pain points. 2. Create a simple prototype or mockup based on the feedback gathered. 3. Test your prototype with 5 of the interviewed customers to validate your solution. 4. Develop a minimum viable product with core features only. 5. Launch to a small group of early adopters and collect testimonials.
Additional Information
Cody's approach to local SEO involved creating citations on multiple platforms to increase visibility and drive traffic to his services.
Source
Podcast: The Side Hustle Show
Episode: 591: The 10 Best Side Hustles of the Year
Creation Date: March 4, 2025
More case studies
Andrew's Masonry Business
A business focused on repairing and rebuilding brick mailboxes in the Dallas-Fort Worth area.
David's Christmas Light Business
A seasonal service that installs Christmas lights for residential clients.
Derek's Plant Bingo
An event business that organizes bingo games where participants win plants.