Prepa Pizza
A company that sells pizza dough making kits to help people make better pizza at home.
Why It Works
The business leverages both high-quality ingredients and comprehensive training, which addresses the common challenges home cooks face in successfully making pizza from scratch.
Revenue & Traction
Over the past couple of years, Prepa Pizza has generated between $3 to $4 million in sales, with their best month reaching over $160,000.
Founding Story
Founded by Mike McCoy, who had a strong passion for pizza making, the business began in his basement where he and his wife measured out ingredients and built kits to sell at farmer's markets.
Business Playbook
Utilized farmer's markets for initial sales and customer feedback, built a strong online presence, and focused on high margins to support marketing efforts.
Additional Information
The business started with low overhead by self-manufacturing in their basement and has expanded by understanding and optimizing Facebook marketing.
Source
Podcast: Koerner Office
Episode: The Best First Side Hustle Anyone Can Start - Ep. #294
Creation Date: April 24, 2026
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