Pick a Path Letters
A subscription service that sends children letters containing chapters of a story where they make choices that influence the narrative.
Why It Works
The interactive element of choice fosters critical thinking and imagination in children, making reading an engaging experience.
Revenue & Traction
Charging $100 for a six-month story and $140-$150 for a twelve-month story, with margins around 80%.
Founding Story
The founders were inspired by the excitement children feel when receiving mail addressed to them and aimed to turn it into a learning experience.
Business Playbook
Utilizes text reminders for parents to submit children's choices and has automated processes for customer engagement.
Why this works now
Most parents underestimate the value of physical mail in a digital age. Pick a Path Letters capitalizes on this by using personalized letters to engage children, enhancing their reading experience. The founders initially tapped into parenting forums like r/Parenting to generate interest and drive subscriptions. A challenge lies in maintaining a sustainable supply chain for the printed materials, which can lead to delays and increased costs if not managed effectively.
Additional Information
They have about 23 subscribers at the moment, launching their service in January.
Source
Podcast: Koerner Office
Episode: I Judged 10 Businesses Live. One Makes $68K/Month - Ep. #339
Creation Date: October 6, 2026
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