Company case study
Make.com
Make.com is a platform that allows users to automate workflows without needing to code. It came up on The Side Hustle Show, hosted by Nick Loper, in the episode "750 - We Bought a “Boring” Business … Then Revenue Tanked" (aired July 23, 2026).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 750 - We Bought a “Boring” Business … Then Revenue Tanked |
| Aired | July 23, 2026 |
| Category | SaaS |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
750 - We Bought a “Boring” Business … Then Revenue Tanked · aired July 23, 2026 · hosted by Nick Loper
Why it works
It empowers users to create custom automation solutions tailored to their business needs, improving operational efficiency.
The playbook
Andrea used Make.com to automate client communication and service follow-ups, helping reduce the workload on her team.
Also mentioned
The automation process included sending pictures after services and handling client feedback automatically.
Why this works now (our analysis)
Most users expect automation tools to require coding skills, but Make.com allows non-technical users to create workflows through a visual interface. The company could attract its first customers by leveraging niche communities on platforms like Indie Hackers, where entrepreneurs seek low-code solutions. A significant risk is the potential for high customer acquisition costs if users do not find immediate value, leading to a lengthy CAC payback period.