Company case study
Smart Passive Income (SPI)
Smart Passive Income (SPI) is an online business platform founded by Pat Flynn that provides resources and education to entrepreneurs seeking to create passive income streams. It came up on The Side Hustle Show, hosted by Nick Loper, in the episode "$500k Revenue From a $9 Membership (Greatest Hits)" (aired September 3, 2026).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | $500k Revenue From a $9 Membership (Greatest Hits) |
| Aired | September 3, 2026 |
| Revenue and traction | Liz Wilcox recently acquired SPI as a strategy to quickly expand her audience and leverage the existing subscriber base and reputation. |
| Category | Education |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
$500k Revenue From a $9 Membership (Greatest Hits) · aired September 3, 2026 · hosted by Nick Loper
Why it works
SPI has built a trusted brand over many years, focusing on helping entrepreneurs with actionable advice and community support, which resonates well with its audience.
Founding story
Pat Flynn founded SPI in 2008, and it has become a leading resource in the online business world. Liz Wilcox acquired it in 2025 to enhance her own membership offerings.
The playbook
The strategy involves maintaining the existing community while integrating Liz's approach to email marketing, focusing on human connection and real engagement with the audience.
Also mentioned
Liz aims to transition SPI from 'team Flynn' to 'team win', emphasizing a focus on current priorities for solopreneurs.