A J Smart
A J Smart is a consultancy that focuses on facilitation and strategy workshops, offering high-ticket training and courses.
Why It Works
The business effectively uses a funnel strategy that leads customers from low-cost offerings to high-ticket services, optimizing customer engagement and conversion rates.
Revenue & Traction
The funnel generated approximately $280,000 in upfront sales and is projected to make over $300,000 on the back end. The in-person training offered costs $14,300.
Founding Story
Not mentioned in the transcript.
Business Playbook
Key strategies include creating a self-liquidating funnel that starts with a low-cost book to draw customers in, followed by upsells and the opportunity to book high-value calls with the sales team.
Why this works now
Shopify's subscription model allows A J Smart to attract clients through low-cost online courses that funnel into high-ticket training. The business generated $280,000 in upfront sales by promoting its offerings on industry-specific Slack communities like Lenny's Community, where entrepreneurs seek guidance. A constraint for A J Smart is the high customer acquisition cost associated with its in-person training, which is priced at $14,300, necessitating careful management of marketing expenses to maintain profitability.
Additional Information
The business has a history of successful funnels, with a previous version generating $450,000 per month for five years.
Source
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