AJ Smart - A design agency that's crushing it by repackaging corporate training at premium prices!
AJ Smart, founded by Jonathan Courtney, is a design agency that specializes in facilitating corporate training. They recently launched an in-person facilitation training program aimed at corporate employees and are selling it at prices three to four times higher than competitors by offering a unique and engaging experience.
Why It Works
The success of AJ Smart stems from their ability to take a typically boring industry—corporate training—and repackage it in a fresh, exciting way. This unique positioning allows them to charge significantly more than their competitors.
Revenue & Traction
Jonathan mentioned that they could potentially hit a revenue of $10 million with this new training initiative.
Founding Story
Jonathan Courtney started AJ Smart as a design agency and gradually shifted towards education and training. His passion for launching innovative solutions led to the creation of their in-person facilitation training, tapping into the corporate sector's growing demand for effective training solutions.
Business Playbook
1. Identify a typically boring industry, such as corporate training, that has room for disruption. 2. Analyze competitors to see how they present their training and find gaps in their offerings. 3. Develop a unique and engaging training program that includes interactive elements, real-world applications, and a fun learning environment. 4. Set premium pricing based on the value your training provides, ensuring it’s positioned as a high-quality offering. 5. Market the training through targeted channels like LinkedIn and industry-specific events, emphasizing the unique aspects of your program to attract corporate clients.
Additional Information
Jonathan emphasized the importance of creativity in repackaging traditional services. He also mentioned their strategy of leveraging existing trends and tools to enhance the learning experience, which includes utilizing various online platforms for marketing and engagement.
Source
Podcast: Startup Ideas Podcast
Episode: Jonathan Courtney Gave Away 3 Crazy Cash-Flowing Business Ideas
Creation Date: March 4, 2025
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