Amazon
Amazon is a multinational technology company that focuses on e-commerce, cloud computing, and artificial intelligence.
Why It Works
Amazon's vast marketplace and customer-centric policies allow for high volumes of returns, which can be resold in bulk through liquidation.
Revenue & Traction
Amazon's return rates are noted to be around 20-30%, providing a significant amount of inventory for resellers.
Founding Story
Not mentioned in the transcript.
Business Playbook
Facilitates returns and liquidations, allowing other businesses to buy returned items in bulk at a discount.
Why this works now
Most marketplace founders underestimate the value of returns. Amazon's return policy, which allows customers to return items easily, generates a significant inventory stream for resellers. These resellers can tap into platforms like Liquidation.com to purchase returned goods in bulk. This model leverages the high return rate of 20-30% to create a thriving secondary market. A risk for Amazon is its reliance on third-party sellers, which can complicate inventory management and customer experience. This dependency may lead to challenges in maintaining quality control and brand reputation.
Additional Information
Amazon is reportedly starting to get into live selling, which could further transform the e-commerce landscape.
Source
Podcast: Koerner Office
Episode: The New Best Way to Make Money Reselling Online?!⏐Ep. #245
Creation Date: November 10, 2025
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