Apollo

CRM software that helps users source contact information and create lists for outreach.

Why It Works

Provides a free-to-use platform that enables users to easily connect with industry contacts.

Revenue & Traction

Not mentioned in the transcript.

Founding Story

Not mentioned in the transcript.

Business Playbook

Utilizes LinkedIn to source personal and business contact information for networking.

Why this works now

Sales teams at startups seeking to expand their outreach often rely on Apollo's CRM software to gather accurate contact information and compile targeted lists. The platform's free-to-use model attracts users while its integration with LinkedIn allows for streamlined sourcing of industry contacts. To generate initial revenue, Apollo could explore partnerships with trade publications like Modern Sales Pros, offering premium features to their members. A key risk is the potential for high customer acquisition costs due to reliance on organic growth in a competitive market.

Additional Information

The software is noted as having facilitated fruitful connections for the podcast guest.

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