B-stock
A platform that auctions excess inventory and customer returns, including food items and consumer goods.
Why It Works
B-stock allows businesses to liquidate unsold inventory effectively, enabling sellers to acquire products at a low cost.
Revenue & Traction
Not mentioned in the transcript.
Founding Story
Not mentioned in the transcript.
Business Playbook
Sellers can purchase lots from B-stock and sell the items through live auctions, taking advantage of the visibility and urgency that live selling provides.
Why this works now
Retailers with excess inventory looking to recoup costs benefit from B-stock's online auction platform, which facilitates the sale of unsold goods directly to buyers. By leveraging targeted ads on niche e-commerce forums like r/ecommerce, B-stock can effectively reach potential sellers seeking liquidation options. A risk for B-stock involves the need for continuous technological investment to maintain platform functionality and user experience, which could strain cash flow if revenue growth does not keep pace.
Additional Information
Sellers have been able to successfully sell returned items, such as food products, that would otherwise be challenging to move in traditional marketplaces.
Source
Podcast: Koerner Office
Episode: He Makes $45K/Month Selling Stuff on Live Stream⏐Ep. #287
Creation Date: March 31, 2026
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