Behav
An email subscription tool designed to help businesses build and manage their email subscriber lists effectively.
Why It Works
Behav consolidates multiple functions into a single tool, simplifying the email management process for users.
Revenue & Traction
Users can get 30% off by using the code MFM30 on their subscription.
Founding Story
Originally developed as internal tools for Morning Group, Behav was created to assist in efficiently growing their subscriber base.
Business Playbook
Focus on user-friendly design and integration of necessary tools into one platform to streamline the user experience.
Why this works now
Small businesses with under 50 employees often struggle to manage their email subscriber lists efficiently. Behav addresses this by integrating list management, segmentation, and analytics into one platform, capitalizing on the shift towards all-in-one SaaS tools. The founders initially drove revenue by promoting Behav through the Indie Hackers community, generating early interest among startup owners. A significant constraint for Behav is the high customer acquisition cost, which may lengthen the payback window as they scale their marketing efforts.
Additional Information
Behav was built by the same team that successfully grew Morning Group to four million subscribers.
Source
Podcast: My First Million
Episode: The Guy Behind 48 Laws of Power Shares His Rules for Founders
Creation Date: August 28, 2025
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