Company case study
Behi
Behi is a platform that provides tools to easily start and grow email newsletters. It came up on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "7 People Making $5M-$10M From Weird Hobbies" (aired September 5, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | 7 People Making $5M-$10M From Weird Hobbies |
| Aired | September 5, 2025 |
| Revenue and traction | Behi is offering 30% off the first three months for new users. |
| Category | SaaS |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
7 People Making $5M-$10M From Weird Hobbies · aired September 5, 2025 · hosted by Sam Parr and Shaan Puri
Why it works
Behi simplifies the process of launching newsletters, allowing creators to focus on content rather than logistics, which is appealing for new entrepreneurs.
The playbook
Behi's key strategy is to provide a user-friendly interface and comprehensive tools that streamline the newsletter creation process.
Also mentioned
The founder shared his personal success of growing a newsletter called 'The Milk Road' using Behi, which sold for millions.
Why this works now (our analysis)
Freelance writers with established social media followings often struggle to manage their email communications effectively. Behi addresses this by offering a user-friendly platform that automates newsletter setup and management, allowing writers to concentrate on content creation. To attract early users, Behi could leverage niche communities on platforms like r/IndieHackers, targeting those eager to monetize their newsletters. A potential risk lies in the reliance on third-party email service providers, which could introduce limitations on scalability and flexibility if those services change their policies or pricing structures.