Company case study
Bending Spoons
Bending Spoons is an Italian company that acquires and scales mobile apps. It came up on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "How two straight guys bought Grindr and made $2B" (aired October 13, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | How two straight guys bought Grindr and made $2B |
| Aired | October 13, 2025 |
| Category | SaaS |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
How two straight guys bought Grindr and made $2B · aired October 13, 2025 · hosted by Sam Parr and Shaan Puri
Why it works
The company effectively reduces operational costs by utilizing a common backend across multiple apps, allowing for significant growth in a competitive market.
The playbook
Bending Spoons employs a strategy of acquiring individual apps and streamlining operations to maximize efficiency and growth potential.
Also mentioned
The business model focuses on subscription-based revenue, capitalizing on the growing trend of app monetization.
Why this works now (our analysis)
Apple's App Store policies enable Bending Spoons to streamline app acquisition and scaling by utilizing a shared backend infrastructure across its portfolio. This approach reduces operational costs and accelerates growth in a competitive environment. A targeted first-revenue move could involve leveraging the Indie Hackers community to promote newly acquired apps and gather user feedback. The company faces a risk tied to its dependency on Apple’s platform, as changes in App Store regulations could impact app visibility and profitability.