Company case study
Bennett
Bennett is a moving company that also offers additional services related to relocation. It came up on Koerner Office, hosted by Chris Koerner, in the episode "Stop Buying Things. Start Buying Assets that Pay for Themselves⏐Ep. #281" (aired March 10, 2026).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | Stop Buying Things. Start Buying Assets that Pay for Themselves⏐Ep. #281 |
| Aired | March 10, 2026 |
| Category | Physical-Services |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
Stop Buying Things. Start Buying Assets that Pay for Themselves⏐Ep. #281 · aired March 10, 2026 · hosted by Chris Koerner
Why it works
Combines moving services with other offerings to provide comprehensive solutions for clients.
Also mentioned
Referred to as a successful example in the context of entrepreneur networking.
Why this works now (our analysis)
Zillow's rental listing platform enables Bennett to reach potential clients actively seeking relocation services. By advertising on Zillow, Bennett can target individuals looking for moving assistance when they find a new home. This strategy capitalizes on Zillow's high traffic volume among renters. Bennett faces a significant constraint in labor intensity, as moving services require a reliable workforce. Recruiting and retaining skilled labor can be challenging, particularly during peak moving seasons.