Better Than Google - A Facebook group where millennial moms share advice and experiences

Amber Lancaster, an Instagram influencer with a significant following, created the group as a casual space for moms to connect and share. Initially, it was a lighthearted idea, but it turned into a robust community as moms found value in the shared experiences and advice, effectively filling a gap in the market for peer support.

1. Identify Your Niche: Determine a specific target audience that has a common interest or need. For instance, focus on a demographic like millennial moms or fitness enthusiasts. 2. Create a Platform: Set up a social media group (like Facebook) or a community forum where members can easily join and interact. 3. Foster Engagement: Encourage members to share their experiences and ask questions. Create posts that prompt discussions, like polls or advice requests. 4. Build Trust: Establish guidelines for respectful interaction and ensure that members feel safe sharing personal stories. This helps to create a high-trust environment. 5. Market Your Group: Use social media marketing, partnerships with influencers, or organic sharing to attract members. Leverage the personal networks of early members to boost growth.

The group operates on the premise of “wisdom of the crowds,” where the collective knowledge of its members is more valuable than generic advice found online. It avoids the negativity often associated with platforms like Reddit, making it a welcoming space for moms seeking support.