Company case study
Big Sky Automation
Big Sky Automation is a business that offers postcard advertising services to local businesses through Every Door Direct Mail (EDDM) by the USPS. It came up on The Side Hustle Show, hosted by Nick Loper, in the episode "719: $1,000 per Postcard: The Every Door Direct Mail Side Hustle" (aired January 22, 2026).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 719: $1,000 per Postcard: The Every Door Direct Mail Side Hustle |
| Aired | January 22, 2026 |
| Revenue and traction | They charge around $150 per mailing to participating businesses, with about $1,100 in profit per mailing after costs. |
| Category | Media |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
719: $1,000 per Postcard: The Every Door Direct Mail Side Hustle · aired January 22, 2026 · hosted by Nick Loper
Why it works
It targets specific neighborhoods, making it affordable and highly effective for local businesses, while also providing exclusivity in advertising.
Founding story
The founders, Rachel and Dalton, came up with the idea during a road trip conversation about how to make their postcard mailings more affordable for businesses.
The playbook
They focus on targeted neighborhoods, use Facebook and email for outreach, and emphasize a low-cost entry point which makes it easier for businesses to say yes. They also offer exclusivity to avoid competition on the same postcard.
Also mentioned
They have a high retention rate of 60-70% by setting expectations for multiple touches and providing a foot-in-the-door offer that leads to further marketing services.