Blue Metric

Founded by Jeff and John, Blue Metric focuses on acquiring and managing RV parks across the U.S. They leverage Chris I. C. O.'s expertise to enhance their investment strategies, creating a unique partnership that combines practical experience with innovative investment approaches.

Why It Works

The business capitalizes on the growing popularity of RV travel and leisure, especially post-pandemic. Their model emphasizes strategic acquisitions and leveraging existing expertise, enabling them to scale rapidly while maintaining operational efficiency.

Revenue & Traction

Blue Metric owns about 26 RV parks, with a portfolio valued at around $150 million. They raised approximately $4 million primarily through Twitter, showcasing the power of social media in fundraising efforts.

Founding Story

Chris I. C. O. partnered with Blue Metric after recognizing their potential through social media interactions. His prior experience in the RV space helped him build trust and credibility, which facilitated raising funds and closing deals. The partnership began with a deep dive into due diligence and content creation that showcased their journey and attracted investors.

Business Playbook

1. Set up a landing page describing your version of Blue Metric to gauge interest. 2. Run small-scale ads to drive traffic to your landing page and collect email signups. 3. Reach out to people who signed up to understand their specific needs. 4. Build your initial offering based on the feedback from potential customers. 5. Launch with a limited-time founding member discount to create urgency.

Additional Information

Chris emphasized the importance of authenticity in content creation. He tweeted investment opportunities about once a month and engaged actively with his audience, demonstrating the power of social media in building trust and raising capital. They also faced challenges related to operational complexities as they scaled, indicating the importance of having a solid team in place.