Boards by Mo

Monisha began her journey while working a full-time job in software sales, running Boards by Mo in her spare time. She initially delivered boards locally and held virtual workshops, which led to an influx of inquiries about starting similar businesses. After setting a revenue goal, she decided to quit her day job and fully commit to her business in May 2022.

1. Identify your niche: Start by identifying a product that appeals to a specific audience. In Monisha's case, it was charcuterie boards, which are visually appealing and popular for gatherings. 2. Build your social media presence: Use platforms like Instagram to showcase your product. Post consistently, but prioritize authenticity and enjoy the content creation. Engage with followers to build a community. 3. Diversify revenue streams: Explore options like corporate catering, workshops, and online courses to increase income. Monisha created courses to teach others how to start their own charcuterie businesses. 4. Develop partnerships: Collaborate with other local businesses for workshops and events. This exposure helps reach new audiences and creates cross-promotional opportunities. 5. Hire strategically: As demand grows, hire staff who can complement your skills, allowing you to focus on growth. Monisha hired a salesperson and marketing staff to help manage operations.

- Monisha emphasizes the importance of email marketing, viewing it as a key channel for direct communication with customers. - She highlights the need for a consultative approach when working with clients, offering insights and recommendations based on their needs. - Leveraging local media and awards can boost credibility and visibility for your business.