Company case study
Codem
Codem is a brand that initially struggled with its name and visibility. It came up on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "This guy names billion dollar brands for a living, here’s his exact 3-step formula." (aired March 13, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | This guy names billion dollar brands for a living, here’s his exact 3-step formula. |
| Aired | March 13, 2026 |
| Category | Media |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
This guy names billion dollar brands for a living, here’s his exact 3-step formula. · aired March 13, 2026 · hosted by Sam Parr and Shaan Puri
Why it works
The rebranding to 'Win Surf' improved its market presence and searchability, demonstrating the impact of a strong brand name.
The playbook
Rebranding and renaming to enhance marketability and consumer recognition.
Also mentioned
The case emphasizes the importance of a name that is easy to spell and remember for effective marketing.
Why this works now (our analysis)
Most rebranding efforts fail to enhance searchability. Codem’s transformation to 'Win Surf' improved its online presence through better keyword alignment with consumer behavior. To generate initial revenue, the company could leverage the Shopify App Store to reach a targeted audience of e-commerce entrepreneurs. A significant risk lies in the reliance on search engine algorithms, which may change and impact visibility.