Coldstone
Coldstone is an ice cream chain known for its custom mix-ins and premium offerings.
Why It Works
Coldstone's model is based on a franchise system that offers a wide range of customizable ice cream products.
Revenue & Traction
Coldstone's products are significantly more expensive; for example, a bowl with four scoops and toppings can cost around $11.
Founding Story
Not mentioned in the transcript.
Business Playbook
Coldstone relies on franchise fees and a complex supply chain, leading to higher prices for consumers.
Why this works now
Families with children in suburban areas frequently visit Coldstone for its customizable ice cream offerings. The franchise model allows for localized marketing strategies, such as partnerships with community events, to attract families. However, the high cost of ingredients and labor can strain profit margins, especially during off-peak seasons.
Additional Information
The business is reportedly struggling compared to more vertically integrated models like Brahms.
Source
Podcast: Koerner Office
Episode: The Smart Way to Start Small and Still Win Big ⏐ Ep. #195
Creation Date: July 14, 2025
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