Contrarian Thinking
A newsletter focused on unique perspectives on business and investing, founded by Cody Sanchez.
Why It Works
It provides valuable insights and contrarian ideas, attracting a dedicated audience interested in alternative viewpoints.
Revenue & Traction
Not mentioned in the transcript
Founding Story
Cody Sanchez bought existing newsletters to quickly grow her audience and developed her brand from there.
Business Playbook
She positioned her newsletter as a guest author and continued to produce content while building her subscriber base.
Why this works now
Most newsletters fail because they lack a distinct voice. Contrarian Thinking thrives by offering unconventional perspectives on business and investing, appealing to an audience eager for alternative insights. Cody Sanchez initially leveraged platforms like Substack to build her newsletter's audience through targeted outreach in relevant communities, such as Lenny's Community. A significant risk for the business is its reliance on subscriber retention, as a high churn rate could necessitate constant acquisition spending to maintain growth.
Additional Information
Cody's strategy involved manual outreach and collaboration with other newsletter creators to enhance visibility.
Source
Podcast: The Side Hustle Show
Episode: 681: 15 List Building Tactics that Actually Work
Creation Date: July 10, 2025
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