Crouppen's Poop and Scoop

Erica started her side hustle in early 2020 while working at a hospital, earning around $1,000 per week. With growth and the desire for independence, she transitioned to full-time, focusing on building her brand and customer base. She overcame fears of raising prices and learned to manage her business more effectively, including hiring and training staff.

1. Define Your Niche: Identify a recurring problem in your community that you can solve with a service. Pet waste removal is a great example of a niche that has consistent demand. 2. Build Your Brand: Create a memorable brand identity. Erica used a bright pink color scheme and catchy branding that stands out in neighborhoods. 3. Start Locally: Begin by targeting residential customers in your immediate area. Use yard signs, local Facebook groups, and community events to spread awareness. 4. Communicate with Customers: Send personalized letters when changing prices or policies. Transparency builds trust and can help retain customers even when prices increase. 5. Leverage Technology: Use platforms like Jobber CRM to manage customer relationships, scheduling, and communication efficiently. Automate review requests to build a strong online reputation.

Erica emphasizes the importance of community engagement and word-of-mouth marketing. She also uses review harvest tools to automate feedback collection and social media content. Networking with local businesses, such as veterinarians, can also generate referrals.