Dig
Dig is a social news platform that aims to compete with Reddit, focusing on community-driven content sharing and discussion.
Why It Works
With a strong team that includes Alexis Ohanian, Dig leverages community engagement and user-generated content to drive traffic and keep users invested.
Revenue & Traction
Not mentioned in the transcript
Founding Story
Kevin Rose is involved in Dig with Alexis Ohanian, where he explores innovative ideas for the platform.
Business Playbook
Combines insights from the founding team’s extensive experience in community management and content curation.
Why this works now
Tech-savvy millennials who engage in online discussions form the primary audience for Dig. The platform utilizes a voting system similar to Reddit, allowing users to prioritize community-driven content, which fosters active participation. To generate initial revenue, Dig could launch a targeted campaign on the r/technology subreddit, attracting users who are likely to contribute content and discussions. A notable constraint is the challenge of user acquisition costs, as converting new users into active participants may require significant marketing investment before achieving a sustainable growth rate.
Additional Information
The podcast discusses Kevin's experimental projects within Dig, particularly focusing on AI and tech news.
Source
Podcast: Startup Ideas Podcast
Episode: Screensharing Kevin Rose's AI Workflow/New App
Creation Date: February 2, 2026
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